The concept originates from the previous design which has been in use for a short period of time. It represents BlueTree Network as a meeting point for health IT consultants and healthcare organisations.
The new signature combines the organic and softer strokes of the new logo mark, with a typeface of similar visual characteristics.
Clearance & Reverse
The graphical language is based around multiple plus icons docking onto the BlueTree Network logo mark representing the two sides of the healthcare system. The plus icon also acts as the visual link between the two industries in which BlueTree Network operates, healthcare and software.
The way the new logo mark is designed is that the branches are in the 2:3 relation – each child branch size and thickness is 2/3’s of its parent size. Similarly, the plus icon sizes are in same 2:3 relation, and are positioned within a grid.
Extended Icons and Graphics
The extended icon system has been designed to work with some of the character designs which BlueTree Network have supplied.
About & Contact Pages
BlueTree Network Platform
After the identity design was completed, I worked with BlueTree Network on their health IT platform user interface and visual design. The interactive platform is designed to help health IT professionals to demonstrate and expand their expertise, find the best placements, and provide access to collaborate with over 500 of healthcare IT’s brightest minds.
BlueTree Network community members can post articles, updates and other expert opinions on the platform.
The network homepage provides the members with an easy way to keep up with the rapidly evolving field of health IT.
On the interactive forum members can ask questions and provide best practices to others. The higher visibility the higher is the likelihood of earning premier opportunities.
The network sends notifications when opportunities matching member’s precise skills become available.
The Profile pages contain information on member’s experience, skills, recommendations and posted discussions.
"Denis is an exceptional designer - he brings to the table a combination of outstanding creativity and expert artistic prowess. He also understands user experience and speaks up at the right time when his years of experience contradict a request from his clients. Denis is passionate about his work and holds himself to the highest standards with every project. We'll continue to hire him for every web design project that comes up."