Covey Love is a non profit organisation setup by Covey’s friends and family. She was a young breast cancer victim.
Covey typography is shaped like a heart.
“Denis designed the logo with a tremendous amount of thought and effort and throughout the process, he wanted to know as much about Amy as he could so he could try to convey that in the design. Denis sent many revisions and didn't stop until he was satisfied with every detail. The typography, spacing, and specific colors he chose were all based on a thought- out rationale that all tried to capture Amy's spirit and personality.”