Logo for Sure Skills, a series of electronic products for literacy and numeracy

Heinemann – Vocational producing a series of electronic products for literacy and numeracy, aimed at a wide audience – adults as well as young, people with reading difficulties or to whom English is not their first language – people with different cultures and ethnic backgrounds. Learn more about the products

The logo had to look mature, extremely clear, logical and unfussy. It had to be extremely simple to tick all the boxes.
The three basic shapes convey the idea of diversity. Placed together inside the circle, they form a “wise owl”, indicating knowledge.