London 2012 logo

Maybe not you, but as a foreigner in Britain I can say that the first thing I would think of, if someone mentioned London, is the River Thames.
This logo won at the open competition among other 1,100 entries and is “A strong and flexible identity that brings London’s Olympic bid alive”.

I also love Norman Foster’s work, so I snatched this brand exploration where the multicolored ribbon with Olympic Games colors weaves around the St Mary Axe which truly illustrates the flexibility of this logo. To see some more of this great stuff, if you haven’t already, go to Kino Design website, and take a look around!

Credits
Kino Design