Eighty20

The Eighty20 logo is the first submission for the Clever Logos blog. I haven’t really planned this and I don’t know how and if it is going to work, but anyway, from now on feel free to submit any logos you think are particularly clever and interesting. To submit, please use clever.logo@gmail.com, but only send jpg’s. If known, add the name of the designer as well. I will leave the ’submitted by:’ link to your site if you have one.

There will be no notification emails. It’s all completely up to me if and when the logo gets posted.
However, I will continue to post ‘my‘ logos as normally.

Eighty20 is a small consulting company which does sophisticated financial modeling, as well as some solid database work. All their work is highly quantitative and relies on some serious computational power, and the logo says so.

People first guess that 20% of the squares are dark, but that turns out to be false after counting them. The trick is to view the dark squares as 1’s and the light squares as 0’s. Then the top line reads 1010000 and the bottom line reads 0010100, which represent 80 and 20 in binary.

... I would never have got that by my self, but it’s quite intriguing, I admit.

Credits/ Submitted by:
Amnon Melzer, Eighty20