To Beat or Not to Beat

The logo literally “questions” the old-fashioned parenting methods. It’s a strong concept which made it possible for the execution to be a matter of just a few drafts.

It was originally created as an illustration for a chapter in a parenting handbook called “Sure Ways to Spoil Your Child” (“Kako da najlakše upropastite rođeno dete”, Serbian) by Nadežda Milenković. The symbol was also used as a poster for the reprinted issue.

The logo was featured in Worldwide Identity by Robert L. Peters (Rockport), on Icograda and Belgrade Design Week ’06.

Credits:

Aleksandra Prhal, Belgrade, Serbia

Aleksandra worked as a designer and Senior Art Director for several local and regional advertising agencies – McCann Erickson, Synergy Leo Burnett, Publicis Group, Communis, Pristop Ljubljana (Slovenia) and others.